The long-term success of a corporation is significantly influenced by digital marketing. Business owners who adopt and use the most current marketing strategies will outperform their competitors in sales. You should employ digital marketing as a business owner to beat your rivals and create your brand as a leading authority figure.
Utilizing digital platforms and technologies to market a company, its goods, or services is known as digital marketing. You can find its beginnings in the late 1990s, a time when Google was becoming well-known as a top search engine. Since then, other digital channels have appeared, enabling business owners to use this cutting-edge marketing strategy to reach their target demographic. Why then should you advertise your business through digital media? Here are four reasons why:
Using paid digital advertising to promote your business produces fast results. For instance, with Google AdWords, your ads will start to appear as soon as they are authorized, which often takes less than 24 hours. In contrast, it may take months for search engine optimization to gain traction. Your company should use digital platforms for advertising if you want to see an immediate rise in sales or conversions.
It is nearly impossible to quantify the effectiveness of conventional marketing strategies like billboard advertising, radio and television ads, and direct mail. As a result, they are pretty challenging to optimize. But if you advertise your company online, you'll have access to priceless information that can help you tailor your campaigns.
You can monitor key performance indicators (KPIs) using digital marketing to find out what works and doesn't. You will access valuable data using search engine optimization, paid advertising, or any other digital channel. You may use this information to improve your marketing efforts for a greater return on investment (ROI).
You may view the precise terms clients use to reach your company using Google AdWords. You can increase a keyword's usage in your marketing strategy if it leads to a significant number of sales or conversions. The click-through rate (CTR), ad impressions, and conversion rate are additional KPIs AdWords offers.
You may build closer connections with your audience by advertising your company on digital platforms. Most seasoned business owners know that a successful marketing strategy includes audience targeting. For instance, if you own a wedding dress shop, you should target recently engaged brides who are getting married. Thankfully, using digital platforms, you can quickly target the correct consumers.
Digital advertising that specifically targets the correct users creates stronger relationships in addition to generating a higher ROI. You can interact with your audience directly by responding to their inquiries and resolving any worries they may have. They'll eventually see your company as a reliable, respectable player in its sector.
Finally, paid advertising is frequently more economical than offline advertising for promoting your brand. You'll have more control over your advertising' format, who sees them, how much you pay for them, and other factors.
For instance, Experian estimates that every dollar spent on email marketing yields an average of $44.25. Even paid advertising is efficient since it enables company owners to focus on a specific group of consumers while only being charged when one of these individuals opens their ad.
These are merely a few advantages of digital marketing. Regardless of what you give or sell, it would be best if you consider using the aforementioned digital platforms to advertise your company.
For a free digital marketing consultation, get in touch with us! Ensight is a full-service digital marketing agency ready to help you build your brand.
Utilizing social media to develop your brand, interact with your audience, and generate sales is known as Social Media Marketing. In order for brands to be successful with social media marketing, they must produce real content that is catered to the wants and requirements of their audience, track the engagement rates of that material using analytics, and use this data to continuously improve.
In its early stages, brands employed social media marketing to direct viewers to a company's website with the intention of making a sale. Today, however, social media profiles are viewed as an extension of a company's website; in order to enhance the likelihood of user involvement and appease social media algorithms, the material should be created for and distributed directly to a social media platform.
Here are some of the ways Social Media Marketing can help build your brand in the digital trends.
The internet may be harmful, and the booming E-commerce industry has turned it into a haven for scammers, hackers, and other cybercriminals. These crimes fall into three primary categories: monetary fraud, identity theft, and buying scams.
56% of those surveyed experienced at least one of these fraud/scam types in the previous two years. Consumers are looking for signs of credibility before moving through with transactions with a new or previously unknown organization as they grow more adept at navigating threats to their privacy and security online. 54% of social browsers visit business social media pages during the consideration phase of the buyer's journey.
Thus, having an active, natural, and consistent social media presence can increase client trust in your business.
One benefit of social media for businesses is that it gives you a direct channel to your audience, enabling real-time client interaction. This can have both positive and negative effects on brands.
Brands that use social media to deliver real-time feedback pay attention to what their fans are saying and respond appropriately. Customers may compliment or criticize your brand in their comments, and how fast and effectively you answer may have an effect on your business's reputation. Brands that ignore this channel of communication come seen as callous and irritate customers, who then stop supporting them.
Social media has become so popular because it gives a voice to so many groups of people who are underrepresented in traditional media and links them with others who share their perspectives. Many people find that online groups help them feel more heard and noticed than they do alone in their daily lives.
The essential issues and values that are significant to both the company and its customers are highlighted by brands that recognize the value of online communities and the individuals who participate in them. You will be rewarded with more engagement and loyalty if you use social media to speak to the emotions of your target audience. Customers that connect strongly with a brand's compelling and real tales freely engage in promotional activities like telling their friends and family, which Google refers to as "identity loyalty."
As a marketer, being on top of societal trends is crucial because when there are significant changes in consumer behavior, you risk losing your audience and your source of income if you don't adapt to them.
Fortunately for you, social media functions as a microcosm of society; it's a mashup of hot themes, popular fads, and pressing issues. You may find the information that will resonate with your audience by paying attention to what they are discussing on social media, and you can join the conversation in fun ways that engage your followers.
One excellent example of a brand paying attention to the zeitgeist and imitating it to communicate with its audience like a friend is the use of social media "challenges." The #DollyPartonChallenge is a fantastic example from 2020; the well-known country-western star tweeted a photo of herself in each of her four moods to represent how she would appear on each social media site. Smart brands hopped on board and produced some fantastic outcomes.
As of 2016, 74% of consumers consulted social media before making a purchase, demonstrating how social media has become integrated into the customer process. However, it is difficult for customers to switch from review websites, social media, product websites, and back again. The client journey needs to be simplified, and social media platforms are swiftly realizing this.
Then, social shopping comes in. Social shopping, which was developed in the wake of an explosive e-commerce boom, benefits from the rising availability of brand goods online. While firms continue to have their conventional online shops, users may see, save, and buy things entirely within an app thanks to in-app stores and shoppable photos. Social buying is one of the fastest-growing business trends in recent years due to how convenient it is, with some firms reporting up to a 20% boost in Instagram income after integrating the function. It would be folly to undervalue this strategy in light of the study showing that 63% of consumers believe influencer messages above what a company advertises about its goods or services.
Social media marketing is a potent instrument that has numerous advantages for your business; it is a continuous activity that must be incorporated into both your daily routine and your overall marketing strategy. You must constantly work to be innovative and trendy as a constantly changing practice in order to show off the fantastic brand that you are to your audience.
For a free digital marketing consultation, get in touch with us! Ensight is a full-service digital marketing agency in Cebu, Philippines – ready to help you build your brand locally and globally.
In digital marketing, visual presentations are crucial in delivering your message – that includes graphics.
A good marketing team needs to be able to create high-quality visuals that can grab attention and convey a message. In order to do this, they need access to good design tools.
There are many different design tools out there, but some are better and more suitable for marketing purposes. Below are some of the best design tools marketing agencies use to create compelling graphics.
Adobe Photoshop is arguably the world’s most popular design tool. It is used by professionals globally for crafting high-quality visuals. Photoshop is great for creating complex graphics, such as logos and infographics. It also has a wide range of features that allow you to edit photos and videos.
Adobe Illustrator is another powerhouse when it comes to design tools. It is mainly used for creating vector graphics – which are often used in logos and illustrations. Illustrator also has a lot of features for editing texts and shapes.
Inkscape is a free vector graphic design program that can be very
useful for marketing agencies. It allows you to create complex vector graphics and has a wide range of features for editing photos, texts, and shapes. Almost similar to Adobe Illustrator but is less popular and low-cost.
GIMP is another free design tool that can be useful for marketing teams. It is not as powerful as Photoshop or Illustrator, but it does have most of the features you need for basic design work – perfect for small or startup businesses.
Tableau is a data visualization tool that can be very useful for marketing teams in terms of analytical reports. It allows you to create interactive charts and dashboards that can help you better understand your data.
This new design tool is totally free and open-source to a wide array of options and graphic elements in creating a comprehensive design you need – whether for personal or commercial use. This is integrated by Ensight Digital Marketing Agency – based in Cebu, Philippines – into their website to help digital marketing professionals realize their ideas into a graphical representation.
The Ensight Graphic Tool is available online, and you can use it without having to download and install any software. It supports all the major web browsers such as Firefox, Chrome, Safari, Opera, and Internet Explorer.
With Ensight Graphic Tool, you will be able to create the following:
At the end of the day, you’d want to settle with a design tool that you find easy to use with and fits within your budget. So, choose wisely and bring your dream contents to life with the best graphic design tool!
There are a variety of tools available, so take the time to try out a few and see which one works best for you.
51% of all businesses interact with their customers online – and that’s because of the undeniably growing number of online shoppers.
In today’s generation, it is no doubt that businesses will thrive online more than they can offline. So, if your small business caters to customers you can find on the internet, never hesitate to build an online presence where you can draw your target audience faster and easier.
And as you build your business online, you should know what you need especially in terms of marketing. Learn these crucial digital marketing services you can tailor to fit your business needs and grow online.
Unlike organic marketing, paid advertising requires real-time bidding of slots on specific platforms where they can show their ads and attract online traffic.
This approach is best for small or startup businesses like yours as it helps you reach specific demographic and the exact geography of your target audience. You can also run retargeted ads to continuously engage with your prospects and finally convert them into sales.
Paid advertising is a great investment and is the most trusted online marketing strategy for growing businesses – especially in this day and age. Trust me, it’s all worth the money!
Also known as organic advertising, Social Media Marketing (SMM) is an advertising approach using social media. Marketers create content promoting their businesses on social media platforms where their target audience is located and where they interact with others and with your brand.
As global internet users arise, so as the social media activities. SMM is best for business owners who are still starting to build their online presence. This also allows you to cover a larger audience, generate more leads, and boost conversions organically.
With the right marketing strategies in place – plus perseverance – you’ll surely thrive without having to break your bank. And it’s all worth the time!
The most important and the number one marketing strategy you should invest in is content creation. Because, why not? Content – may it be in the form of text, image, video, or audio – is the digital media you deploy to the internet to promote your business. So, it’s necessary.
With millions of content pieces uploaded every day, ensuring your contents are of high quality helps your business stands out on the digital platforms and search engine spaces. Keeping them on-brand and engaging also helps in increasing your audience's reach.
Content generation aims to attract new and returning customers and convert them into sales. By showing the value of your products/services to your target audience, you’re helping them to understand your business before they even spend money with you. You can only do that with better content generation.
Of course, building a website is the first thing you should consider when starting an online business. Web design determines the website's interface or its look. Web development, on the other hand, determines its functions giving your visitors a more advanced user experience.
There are website builders that you can easily drag and drop to construct your dream website. But nothing can compare to a website that's built with an advanced performance suitable for long-term online businesses. And these can only be done by web experts.
If you’re not tech-savvy, there are website design and development services that you can avail of to get your dream website. Leave your website woes to the pros!
Imagine going to the supermarket and there’s one product on your list that’s so special but is too hard to locate. Are you willing to spend minutes going around looking for it? You’d rather shop online.
Just like in grocery stores, there are cardboards with big texts of item categories hung around so buyers can easily locate what they’re buying. In the online world, those serve as SEO. It increases your website’s visibility so customers can easily find your products/services and later convert them into sales. When you’re always on the first page, they don’t have to go to your competitors’ to get what they want.
For your website to always appear on Google’s first page, you need to optimize your website’s content by keywords. And only SEO can do this for you. If you don’t know how to do it yourself, there are SEO experts who can help you rank higher and boost sales.
Repetitive tasks can kill your time – unless you have a dedicated team who can handle them for you. But if you’re a small or startup business with only one team who handles everything, including administrative tasks, then you probably need help.
With marketing automation, daily tasks like email marketing, social media posting, and even ad campaigns can be automated so you don’t have to keep an eye on them every single time. This provides efficiency for your business and a more personalized experience for your customers – it’s like hitting two birds with one stone.
The technology behind marketing automation makes these tasks faster and easier to do. This will help you become more productive and focused on the bigger tasks in growing your business.
Depending on your business goals, at least one or two of these marketing strategies are crucial for your business to be globally connected. But investing in all of them doesn't only streamline traffic to your website, but also helps you succeed online.
There are digital marketing agencies that can help you cover all these marketing strategies to get quality results for an affordable price. And if you don’t know how to start, there’s nothing wrong with asking for help.
Halloween is one of the phenomenal holidays of the year. Being the fourth biggest shopping holiday in the industry, it is no doubt that most businesses will make sure they get ahead of the competition by closing sales. And that’s why most of them are now online. What about you?
Not to spook you, but studies show that 70% of small-to-mid-sized businesses are now investing more into their digital presence. You might be in the remaining 30% who decided to stay with their traditional business—which is not a bad thing.
Marketing is always about connecting with your audience in the right place and at the right time. In this day and age, that means you need to meet them where they have always been spending time: on the internet.
Then again, I’m with you for staying offline. You’re one of the reasons why statistics have not always been in proportion. Check the others below.
The common reason why your business stays in one location is because of its heritage. Considering it still operates today is one living proof that the livelihood has had good revenue over the years—despite the advancement of the industry.
While investing in physical stores can be a big-ticket, they have advantages, too. Customers may find it easier to try out products and make good decisions. It can also be easier for companies to build a good customer service reputation. And this could be a faster way to convert prospects into sales.
Yet, taking your business online can save you overhead costs, time, and effort. With the pandemic, stores have to shut down or limit their opening hours—which can break your bricks any sooner.
It might be a bit overwhelming, especially for you, who have been physically present in your business. But investing in the digital environment will help you slowly adapt to today’s evolving shopping behavior.
The good thing about local businesses is that they’re owned and operated by the neighbors! They invest in knowing the needs, wants, and culture of their community. If you own a local business, you’re setting a paragon of independent and passionate entrepreneurship.
There are far-reaching advantages for your consumers to decide to “shop local.” In these hard times, consumers pinch pennies and let go of luxuries to prioritize budgeting for their needs. So they’d buy at your shop—which is next door— rather than at nationally-owned stores down the street.
Although your business only operates locally, you still need to feature it to reach a larger audience. Remember that not all in your community know what your business is, nor interested in it no matter how necessary it is.
Unlike a ghost who can rift into houses, you cannot advertise your products in your local area all at once. But with the use of social media platforms, your business will have a higher chance of growing your target audience and increasing your sales. So, why settle for less?
Exactly. Building a business doesn’t need to be that squeezing. In fact, starting one is an opportunity to identify your gaps and your strengths in the field. The more you take time building it, the more profitable it is. It doesn’t have to be a trial-and-error process. Just because you’re still starting, it doesn’t mean you’ll never end well. At least, that’s the goal.
What’s good about having a start-up biz, despite taking care of it 24/7, is being your own boss and having control of everything in your business. This also makes you financially independent and wise. It’s also great in terms of staffing as you get to train them with how exactly you run the business.
Start-up businesses always have room for new strategies and improvements. And if you’re starting one during these unprecedented times, you will have to look for a strategy that adapts to today’s trend to drive business growth and online success.
Nobody starts big. As you start fresh, building an online presence is a must. That’s why digital platforms have been made easy for you to start. It will help propel not just your biz, but also the relationships you’re yet to build out there online.
Obviously, you cannot perform a haircut or a massage virtually—unless you're doing it for Y8 Spa or Dress-up games. But businesses with physical interactions will live forever—especially to those who offer services rather than products. That is when they can apply their profession.
Businesses with face-to-face interactions are good when you talk about effectiveness. It means you can perform your business goals then and there. Additionally, there is no reason for payments to be delayed. An instant sale for instant service!
Good for you if you’re making a profit out of your skills or profession. But having a shop with your services posted at your front door does not mean you can ignore the perks that the web world can bring you—especially in terms of marketing.
Are you willing to knock on doors and offer your services to prospects who might be busy or don't even feel like trying? Of course not. You can flex your business online without having to spend too much time or exert an inch of effort. And you'll see how your prospects knock on your door instead.
No one else can decide what works well for your business but you. To be a successful entrepreneur, you have to make difficult decisions and stand by them. Entrepreneurship can mean many things, but ultimately, it's about paving your own path. So go out there and mind your own business.
Not to chime in, but considering the number of untapped prospects out there might make you change your mind. So go out there, mind your own business, and give digital marketing a try.
Let’s stop playing games!
Yes. We did trick you into believing that your business will go fine without digital marketing. Sorry about that.
But no, we didn’t trick you into highlighting the benefits that digital marketing can portray to every business. Perhaps, those are treats for you.
There’s nothing wrong with staying in the traditional business. But you have to embrace innovation for your business to thrive and survive.
Don’t be a ghost of your own business! If you don’t know how to start, some dedicated digital agencies and consultancies can help you slowly make progress.
Happy trick ‘r treats!
Just like a child — born, raised, and nurtured — starting a business is never an easy task. From planning to execution, the amount of blood, sweat, and tears a business owner pours onto his dream business is peerless. Ensight started with that.
You’re not building a long-term business if everything started pretty easy for you. It shouldn’t be. Regardless of the investment or preparations you have, a business won’t thrive in a month or so without facing any challenges. Trust me, it’s a trial and error process.
June 2018, Ensight was first developed in a four-cornered room in UCMA Village near IT Park, Cebu City, Cebu. John Rey Bercero, together with his roommate, Russel Dinoy, set foot on a freelancing journey where they virtually assisted international or local clients. As their partnership gained client after client, they decided to turn a 2-man business into an official agency — which opened the doors for expansion.
Four years ago, technology was already quite advanced. Today, online marketers are leveraging more seamless and powerful digital features they wished they were able to take advantage of back then. Everything about Ensight was discovered and developed in an old computer — the research done, the profile introduced to clients, the operations performed, the structuring of the company, etc. Imagine building a business one at a time due to a lack of resources. Well, that doesn’t hinder them at all.
Not too long when Ensight was just starting, a global event came and crashed every life, long-time plans, and most of all, big or small businesses. It might have been too uncertain for the business to operate amid the pandemic, Ensight continued to work not just on its own but for the clients’ business continuity. Ensight is mostly recognized for its compassion and dedication to putting the clients first. That’s just how they do business.
The past three years have been a roller coaster ride for Ensight. Despite the setbacks the company has to face, it continues to drive greater insights and bigger results on the clients’ side.
Now, Ensight is currently expanding its organization and operations. They recently partnered with Jaymark Sanglitan, who initiated amplifying the brand in the digital landscape, so the world can easily see them. After building other businesses’ online presence, Ensight’s next project is its brand. Throughout the years, it’s time for them to step up their game. That’s what they deserve — business growth.
Cheers to Ensight’s three thriving years!