Paid Digital Advertising

Paid Digital Advertising

Paid digital advertising can be confusing and overwhelming, especially if you’re a small business with a limited budget.

With so many options available, it’s hard to know where to start when it comes to paid digital advertising. You could waste a lot of time and money on campaigns that don’t produce results.

Ensight Digital Marketing Agency & Consultancy is here to help. We offer a simple, affordable paid digital advertising solution that helps you reach your target audience quickly and easily. Our experienced team will work with you to create a custom campaign that meets your specific needs and budget.

A marketing strategy where a brand or business pays to have their content advertised across digital marketing platforms (can be on a search engine, on a website, or on social media) with specific audiences who are likely to be interested.

How IT can help your business

  • Paid Ads help you increase brand awareness, create higher-performing content, and understand your target audience.
  • The main goal of any ad strategy is to get a positive return of investment (ROI) and observe whether you’re getting more revenue out of the ad campaign than the cost you’re putting in.
  • Two major ways that a platform charges for placing ads, whether it’s for visibility or engagement, are via CPM (cost per thousand impressions) or CPC (cost per click) paid according to how many times the ad was shown.
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