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Ever hear that little ding on your phone and feel an irresistible pull to check it? It's not magic – scientists believe these notification sounds trigger a "CHECK ME NOW" response in our brains. No wonder – our phones have become constant companions with an average of 58 daily checks and over 3 hours of screen time. Filipinos reign supreme in daily usage, and a whopping 75% of Gen Z feel glued to their devices. This constant connection creates a double-edged sword: a challenge for personal attention spans and a powerful opportunity for businesses. That's where SMS marketing comes in.
SMS stands for Short Message Service, which is just a fancy way of saying text messages. The best part about SMS marketing? People read these messages. Unlike emails that often get buried in inboxes, text messages have a near-perfect open rate of 98%. This means that when a business sends a text message to a customer, there's a very high chance they'll see it. By using text messages the right way, businesses can connect with customers directly and promote their products or services in a way that gets noticed.
SMS marketing is highly effective for several reasons:
SMS marketing is legal as long as businesses comply with regulations and guidelines set by authorities, such as obtaining explicit consent from recipients. It's essential to familiarize yourself with the laws in your country to ensure compliance.
SMS marketing is not spam if done correctly. It involves sending messages to individuals who have opted in to receive them. To avoid being perceived as spam, always provide value in your messages and respect customers' preferences.
The cost of SMS marketing varies depending on the service provider and the volume of messages sent. Most providers offer tiered pricing based on the number of messages, with discounts for higher volumes. It's important to evaluate different providers and choose one that fits your budget and marketing needs.
