Paid digital advertising can be a perplexing landscape, particularly for small businesses operating on a limited budget. The numerous options available can make it challenging to discern where to allocate resources, potentially resulting in wasted time and money on campaigns that fail to yield tangible results.
Pay-per-click advertising is a powerful marketing strategy where a brand invests funds to promote its content across digital platforms, including search engines, websites, and social media. This form of advertising enables companies to target specific audiences most likely interested in their products or services.
