A virtual tour is a collection of panoramic images that have been "stitched" together to create a "virtual" experience of any location.
Once created, the viewer can experience what it's like to be somewhere they're not. This virtual experience could be accessed via desktop computers, laptops, tablets, and even mobile devices.
To begin with, virtual tours increase local SEO traffic.
This increase is critical for those looking for a local business in a specific area. Serious customers typically know they want to make a purchase and are looking for the right company.
A virtual tour is especially useful in increasing views from smartphone users, as these individuals typically use Google Maps to find nearby locations and then click on spots with a virtual tour to decide which place to visit.
Virtual tours make it simple for customers to tell others about your company. If a company uses the right keywords, virtual tours posted on their website may be automatically listed on the first page of search engine results.
Furthermore, virtual tours make excellent social media content that is easily liked and shared, providing a business with free but valuable advertising. If you own a large store, have multiple showrooms, or have recently opened a new branch of your business, you can even provide more than one virtual tour.
Key statistics to consider Virtual Tour as part of digital marketing strategy