Enhancing DBCI Gadgets’ Market Presence Through Strategic Social Media Marketing

Social Media Marketing

DBCI - Social Media Marketing

Client Background: DBCI Gadgets is a reputable retailer specializing in selling original Apple products. With a commitment to quality and customer satisfaction, the company has established itself as a trusted source for Apple enthusiasts. However, they recognized the need to enhance their online presence and engage with a broader audience to drive sales growth.

Client’s Objectives:

  • Increase sales of original Apple products.
  • Improve brand visibility and reach a wider audience.
  • Leverage social media platforms for marketing and organic posting.

Challenges:

  1. Limited Online Presence: DBCI Gadgets faced challenges in reaching potential customers online despite having a strong offline presence.
  2. Competition: The market for Apple products is highly competitive, making it essential to stand out and differentiate the brand.
  3. Engagement: Maintaining a consistent and engaging presence on social media platforms was a challenge.

Our Strategy:

  1. Social Media Audit: We conducted a thorough audit of DBCI Gadgets’ existing social media accounts to identify strengths, weaknesses, and areas for improvement.
  2. Content Calendar: Developed a comprehensive content calendar focusing on original and engaging posts, including product highlights, customer testimonials, and Apple-related content to increase user engagement.
  3. Targeted Advertising: Implemented targeted advertising campaigns to reach potential customers who had shown interest in Apple products or related topics.
  4. Influencer Collaborations: Partnered with influencers and tech enthusiasts to create authentic content and reviews, increasing brand credibility and reach.
  5. Customer Engagement: Actively responded to customer inquiries, feedback, and comments to foster a sense of community and trust.

Result:

Ensight’s SM paid ad specialist suggested turning off the current campaign. We then created a custom audience and lookalike audience based on the current data and research to run a brand new campaign. Our paid ad specialist monitor and optimized it on a weekly basis.

With Ensight, the average cost-per-messages is Php4.405 with average messages of 1,063 per week.

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  1. Increased Brand Awareness: The strategic use of social media led to a significant increase in brand visibility and awareness among the target audience.
  2. Higher Engagement Rates: The organic posting service, coupled with engaging content, resulted in higher user engagement across various social media platforms.
  3. Sales Growth: Over the course of the social media marketing campaign, DBCI Gadgets experienced a notable increase in sales, with a direct correlation to the improved online presence.
  4. Positive Customer Feedback: The active engagement with customers on social media platforms resulted in positive feedback and testimonials, further enhancing the brand’s reputation.
  5. Measurable ROI: Through tracking and analytics tools, we were able to measure the return on investment (ROI), providing concrete evidence of the campaign’s success.
    • +135% increase in message traffic going into the page
    • – 68% cost-per-message

Conclusion: By implementing a comprehensive social media marketing strategy, DBCI Gadgets successfully achieved its goal of increasing sales and improving brand visibility. The combination of targeted advertising, influencer collaborations, and consistent organic posting created a robust online presence, ultimately contributing to the company’s growth in a competitive market.

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