Philippine Associated Smelting and Refining (PASAR) is a global leader in the copper concentrate processing industry, known for its advanced facilities and expertise in converting raw copper materials into high-quality finished products. Despite their operational excellence and strong reputation in the copper industry, PASAR faced significant challenges in achieving online visibility. Their website suffered from various technical issues that impacted its performance on search engines, particularly problems with indexing. Recognizing the importance of a strong online presence, PASAR sought our SEO agency’s help to enhance their search engine rankings and overall digital footprint.
Challenges
PASAR’s website was plagued by several critical issues that severely hampered its ability to rank effectively on search engines. These challenges included:
Duplicate Content: The website contained numerous instances of duplicate content, which created confusion for search engine algorithms. This duplication led to poor indexing, as search engines struggled to determine the most relevant pages to display in search results.
Inconsistent URL Structure: The website’s URL structure was inconsistent and not optimized for search engines. This inconsistency made it difficult for search engine bots to efficiently crawl and index the site’s pages, resulting in lower visibility.
Technical SEO Issues: There were multiple technical SEO problems present on the website, including missing meta tags, broken links, and slow page load times. These issues not only affected search engine rankings but also detracted from the overall user experience.
Poor Keyword Optimization: PASAR’s website lacked a clear focus on targeted keywords relevant to their industry. The absence of well-researched keywords and relevant content meant that the website was not appearing in search results for important terms related to copper concentrate processing, thus missing out on potential customer inquiries.
Our Approach
To address these challenges and improve PASAR’s online visibility, our SEO team developed and executed a comprehensive strategy tailored to their specific needs:
Website Audit: We began by conducting an in-depth audit of PASAR’s website to identify all indexing issues, technical SEO problems, and content-related challenges. This audit provided us with a clear roadmap for the necessary improvements.
Duplicate Content Resolution: To eliminate the duplicate content issues, we implemented canonical tags and set up proper redirects for duplicate pages, ensuring that search engines could correctly identify and index the primary versions of each page.
URL Structure Optimization: We restructured the website’s URLs to create a consistent and search engine-friendly format. This optimization made it easier for search engine bots to crawl and index the website effectively.
Technical SEO Improvements: Our team addressed the technical SEO issues by fixing broken links, improving page load times, and optimizing images. These changes not only improved the website’s search engine performance but also enhanced the user experience by making the site faster and more reliable.
Keyword Research and Content Strategy: We conducted extensive keyword research to identify the most relevant and high-traffic keywords related to copper concentrate processing. Using these insights, we developed a content strategy that involved creating high-quality, informative content designed to attract and engage PASAR’s target audience.
On-Page SEO Optimization: Each page of the website was optimized with carefully crafted meta tags, headings, and keyword usage to improve on-page SEO. These optimizations helped ensure that each page was correctly indexed and ranked by search engines.
Results
The comprehensive SEO strategy we implemented yielded impressive results for PASAR:
Increased Organic Traffic: Within just three months, PASAR saw a 40% increase in organic traffic to their website, demonstrating the effectiveness of the improvements in driving more visitors.
Improved Search Rankings: PASAR’s website began ranking on the first page of Google search results for several key industry-related keywords, significantly enhancing their online visibility and attracting more potential customers.
Enhanced User Experience: The technical SEO improvements led to a 30% reduction in page load times, which in turn resulted in a better user experience. Faster loading pages meant visitors could access information more quickly, reducing bounce rates.
Increased Content Engagement: The new, informative content we developed attracted a higher number of visitors and increased user engagement. PASAR experienced a 25% rise in page views and longer average session durations, indicating that users were spending more time exploring the website’s content.
Ongoing Monitoring and Optimization: To ensure sustained success, we continue to monitor PASAR’s website performance and make adjustments as needed. This ongoing effort helps maintain and improve their search engine rankings over time.
Conclusion
By addressing the underlying technical issues and implementing a strategic SEO plan, PASAR was able to overcome their challenges and significantly improve their online visibility. This case study highlights the critical role that technical SEO, content optimization, and ongoing monitoring play in enhancing a company’s digital presence, particularly in specialized industries like copper concentrate processing. PASAR’s success story serves as a powerful example of how a tailored, data-driven approach to SEO can drive tangible business results, helping companies not only reach but exceed their digital marketing goals.
