Executively offers personalized, high-quality virtual assistant support for business owners, entrepreneurs, and professionals across a variety of industries. Their virtual assistants are skilled in handling a wide range of tasks, including administrative work, calendar management, research, customer service, and even specialized services like social media management. The goal of Executively is to help clients manage their workload efficiently, saving them both time and money while boosting productivity.
Challenge
Despite providing exceptional virtual assistant services, Executively struggled with building a strong online presence and connecting with their target audience. With the increasing competition in the virtual assistant industry, Executively needed a strategic approach to demonstrate its unique value proposition. The challenge was to increase brand awareness, drive engagement, and generate more leads through social media.
Objectives
Raise awareness of Executively’s premium virtual assistant services.
Showcase the breadth and personalization of services offered.
Drive engagement with content that resonates with busy professionals and entrepreneurs.
Increase inquiries and sign-ups for Executively’s services through social media platforms.
Solution: Social Media Management by Ensight Digital Marketing
To address these challenges, Ensight Digital Marketing was brought on board to manage Executively’s social media accounts and craft a compelling digital narrative. The approach involved:
Targeted Content Strategy A content calendar was developed to share educational and informative posts about how virtual assistants can help business owners and professionals save time and boost productivity. Posts included testimonials from satisfied clients, case studies of tasks completed by Executively’s virtual assistants, and tips for optimizing business efficiency.
Thought Leadership Positioning We worked with Executively to create long-form content, including blog posts and articles shared on LinkedIn and other platforms, focusing on the benefits of delegating tasks to virtual assistants. The aim was to position Executively as a thought leader in the virtual assistant industry.
Engagement and Interaction
Interactive Polls: Polls on platforms like LinkedIn and Instagram Stories were used to engage with the audience, asking questions such as “What’s the task you wish you could delegate?” to create conversations around pain points that Executively could solve.
Client Success Stories: We created visuals and infographics to highlight specific case studies of how Executively’s virtual assistants helped clients streamline their operations.
Video Content: Short videos were produced featuring tips from virtual assistants, real-time task management examples, and client testimonials to boost engagement.
Lead Generation Campaigns Executively’s social media platforms were optimized for lead generation with strong CTAs (Call-to-Actions) directing followers to sign up for a free consultation. Paid social campaigns were launched targeting entrepreneurs, business owners, and busy professionals who could benefit from virtual assistant services.
Promotional Offers Special promotions were shared across social media, offering discounted rates for first-time clients, as well as referral rewards for existing clients. This incentivized engagement and conversion while encouraging word-of-mouth growth.
Results
The social media management strategy executed by Ensight Digital Marketing yielded positive results for Executively:
35% increase in social media followers within the first six months.
40% increase in website traffic, driven by targeted social media campaigns and strong CTAs.
30% boost in inquiries for virtual assistant services, with a noticeable increase in sign-ups for free consultations.
Higher engagement rates on social media, with more shares, comments, and interactions on educational posts and client success stories.
25% increase in client referrals through social media, thanks to successful promotional offers.
Conclusion
Through a well-structured and engaging social media management strategy, Ensight Digital Marketing helped Executively grow its brand presence, attract new clients, and increase customer engagement. By focusing on the unique benefits of virtual assistant services, we were able to communicate Executively’s value proposition to their target audience and successfully drive lead generation.
Testimonial from Executively
“Ensight Digital Marketing has done an incredible job managing our social media presence. The increase in engagement and inquiries has been noticeable, and we’ve been able to connect with more potential clients than ever before. Their tailored approach has truly helped elevate our brand.”
